Should you or shouldn’t you purchase a new cover? That is the question. A good cover isn’t cheap.
Here’s how to determine the answer:
- Does it portray your genre?
- Is it working? Is it bringing readers to your book?
- Do your reviews reflect that?
A hard-edged thriller cover should be a stark as the content. A fantasy cover should let the reader know whether it’s epic/mythic (landscapes, castles, swords), urban (edgy, usually dark, street views), heroic/tolkienesque/arthurian (pastoral, swords, magicians), historical, or a combination thereof. (Two of my favorite authors write a mix of heroic and urban fantasy, quite successfully). Mysteries should convey whether they’re ‘cozy’ (small town, armchair, teapot) or hard-boiled, noir, or police procedural (dark and edgy).
Many books convey some or many of these elements, but they aren’t the main focus.
For example, one of my books is a mystery with thriller elements and an edge. There is a romance in it but as part of the story, not the primary plot. Unfortunately, while the cover was dark-edged, at the center was a couple. To many readers, it came off as a romance with a touch of mystery, rather than a hard-boiled mystery with a little romance.
And it showed in the reviews. The comments weren’t direct – unless you viewed them from the viewpoint of romance readers expecting something lighter.
So here’s my suggestion…covers aren’t cheap, so shop around. Look at what the cover artist has to offer. If 99% of their samples are fantasy or romance, they may not be a good fit for your book. A cozy mystery about a chef won’t work well with a cover that features a couple in a torrid embrace. Try a good pre-made cover. Most pre-mades are the cover artist trying out different things or promotion for their work. Some are really good. They’re not free but they are cheaper than custom made. That will allow you to publish your book while you search for another, better one, and save the money to purchase it.
Or, you may find that pre-made cover works perfectly.
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When did manners become a bad word? When did behaving well turn into a bad thing? When did political correctness become a pejorative? Has the general negative attitude of this country permeated to all levels? When did it become more right to be cruel than to be kind?
There has been a ‘debate’, and I use that word very loosely, about a certain situation on Facebook that degenerated into name calling, unkindness, and worse. Bullying. The person involved was ganged up on by a large number of people. Even worse, since it was semi-public, a comment indicated it confirmed for some that Indies are the undisciplined writers so many assume us to be.
Now, you have to understand that I was in a similar situation. I paid a great deal for work to be done from a good, reputable site, and was shocked when it was brought to my attention that someone else had the exact same cover, created after mine was. Did I bad mouth them on Facebook, send nasty messages, etc.? No. I’m a professional. I contacted them in private, and they offered me a new cover at a discounted price. (And it’s an even better cover!)
Now, don’t get me wrong, I know most artists work from stock art, but I also know a number of those artists have a competition to use a single image to show off their skill at making their covers look different. It’s amazing how different they are. So, it can be done.
I’m a moderator of a 14,000 member informational writer’s group. We have two rules that result in instant banning – no promotion and absolutely no bullying, bad-mouthing, rude or unkind behavior. You’re professionals. Act like it.
What the person did was wrong – no question – so how do you behave?
Don’t recommend them.
Warn others – in private – about them.
If you see a duplicate, warn the author, and they can deal with it.
But for heaven’s sake, it’s cover art, it’s not life and death. This is not an episode of Mean Girls, it’s real. Anyone who advocates that another do themselves harm is not a nice person. Call them on it. Tell the moderators of the site, have them delete the comment. It’s not worth someone’s life. Covers can be replaced, sometimes with something better. People can’t. Let them, and you, live and learn.
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