Should you or shouldn’t you purchase a new cover? That is the question. A good cover isn’t cheap.
Here’s how to determine the answer:
- Does it portray your genre?
- Is it working? Is it bringing readers to your book?
- Do your reviews reflect that?
A hard-edged thriller cover should be a stark as the content. A fantasy cover should let the reader know whether it’s epic/mythic (landscapes, castles, swords), urban (edgy, usually dark, street views), heroic/tolkienesque/arthurian (pastoral, swords, magicians), historical, or a combination thereof. (Two of my favorite authors write a mix of heroic and urban fantasy, quite successfully). Mysteries should convey whether they’re ‘cozy’ (small town, armchair, teapot) or hard-boiled, noir, or police procedural (dark and edgy).
Many books convey some or many of these elements, but they aren’t the main focus.
For example, one of my books is a mystery with thriller elements and an edge. There is a romance in it but as part of the story, not the primary plot. Unfortunately, while the cover was dark-edged, at the center was a couple. To many readers, it came off as a romance with a touch of mystery, rather than a hard-boiled mystery with a little romance.
And it showed in the reviews. The comments weren’t direct – unless you viewed them from the viewpoint of romance readers expecting something lighter.
So here’s my suggestion…covers aren’t cheap, so shop around. Look at what the cover artist has to offer. If 99% of their samples are fantasy or romance, they may not be a good fit for your book. A cozy mystery about a chef won’t work well with a cover that features a couple in a torrid embrace. Try a good pre-made cover. Most pre-mades are the cover artist trying out different things or promotion for their work. Some are really good. They’re not free but they are cheaper than custom made. That will allow you to publish your book while you search for another, better one, and save the money to purchase it.
Or, you may find that pre-made cover works perfectly.
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