Why new cover art?

Posted on Jun 8, 2015 in News | 0 comments

Why new cover art?

Well, the easiest answer is this one – sometimes what seems to work great for a particular book just doesn’t. And sometimes your vision of the art for a cover just doesn’t work.

A case in point was the self-created cover art for Song of the Fairy Queen, an action-oriented epic fantasy, for which I was delighted to win an Arianna award. However, I found that men weren’t reading it – the heavily pink cover was putting them off. So, I hired a new cover artist, and sales improved significantly among both sexes.
It’s even more important for a series, though, to have cohesive covers because it ties the books together. As in the covers for my Coming Storm and Servant of the Gods series.
With romances, though, it tends to be a bit more crucial. One of my favorite romance authors – Nora Roberts – has a number of series. Her Chesapeake Bay books are still my go-to books when I need to escape. The same is true of her J D Robb novels.
That was what I was looking for with my Millersburg Quartet series. The cover artist I hired had done

New covers

some great work for other writers, and I thought I had communicated that the books were part of a series. The cover for the first book was great…but the others had no link to the first or the others in the series. If nothing else, I would have liked to have a banner, or at least a mention on the cover that they all were related in some way. The badge she created, though, was easily overlooked rather than

something that linked the books together. It also tended to make the covers look too busy, especially the last one.

I kept thinking about it, particularly when it came to my readers. The series is different, the heroines aren’t the usual women looking for a man – they’re strong, capable women. Although they got good reviews for the content, the covers just didn’t seem to match. Then a friend saw a review of the series and was inspired to create new covers, with an eye to have elements that tied all the books together – the fonts, position, and each one has the name of the series on it, yet each suits the individual book, with an emphasis on the romance.

Irish Fling – the first in the series
http://www.amazon.com/dp/B0058ZVXY4

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